শুক্রবার, ২ ডিসেম্বর, ২০১১

Web Scraping


Web Scraping

Web scraping is also known as knowledge discovery. It is a method that is employed widely in extracting data from websites and other databases. Web scraping is used in the predicting the various trends in the business activities and thus making mangers make sound decisions. It is an ultimate process that is used to solve business problems that usually consume a lot of time. It is used to extract information that is hidden and thereby finding predictive information which experts might have been missing. Web scraping derives its name from the searching of information that is contained in large databases and also giving the valuable role.
Web scraping has not been used widely by many companies and therefore can be considered as an infant technique. It is important to realize that companies employ web scraping in many sectors including but not limited to – finance, retail, transportation and even aerospace. They use web scraping in taking advantage of the historical data. It employs both the statistical and mathematical techniques in sifting through warehoused information, recognition of significant facts, trends, and exceptions. Usually these issues are left unnoticed.
Web scraping is used in business in the discovery of patterns and other relationships that have wide applications in making better business decisions. In this case web scraping is used in boosting spot sales, prediction of customer loyalty and in the development of smarter marketing campaigns. Web scarping can be used in the following ways:
1.       Market segmentation. This is the process of surveying and identifying features and attributes of your customers. For instance web scraping can be used to identify the characteristics of your customers that buy a certain product. The information contained involves the location, type of occupation, annual income, age and many more factors that will describe your customers. Getting to know your customers and how they behave is a long way in building a strong selling force. This is so because you are able to tailor your services and products to meet specific targets.
2.       Customer churn. With web scraping it is possible to determine the kind of your customers that are likely to leave your business and move to your competitor. The process can be used to predict the likely number of customers getting out and even who may be coming into your business. Getting such information you are at liberty to use other methods to gain your customers back. This can be possible by responding to their previous complaints and even making them new offers and discounts. In this way you are likely to retain your evading customers and even get new ones to your customers.
3.       Fraud detection. Web scraping is one of the most advanced tools used in the detection of fraudulent transactions and process. Usually fraudulent transactions are related and performed by certain criminals. By mining data from competitors websites and other websites it is possible to determine the kind of transactions that seem criminal like and take the appropriate measures to avoid losses or even abort such transactions.
4.       Direct marketing. Direct marketing involves sending customers direct messages through emailing list and many others. In this case to make direct marketing an effective process it is important to include good offers in such emails. Web scraping can be used to search for the hottest offers that can be include increasing sales and making marketing a success. It can also be used to investigate what kind of offers your competitors are offering and so on.
5.       Interactive marketing. This can be regarded as a process of finding out what your customers what to see in your business and even your website. This is possible by using web scraping process. In this case this process can be used to identify reasons why customers shop at other websites and not yours.  By getting such information you can therefore engage in building your website or business to meet the requirements of your customers.
6.       Market basket analysis. This is the process of identifying what your customers usually buy together. For instance you may find that men usually shop at your business on Fridays and buy beer and diapers. In this case you change the arrangement of your shelves, by placing diapers near beers. This is likely to increase sales both in the long run and short term. Such information can be found by employing web scraping process.

৫টি মন্তব্য:

  1. Hello Dude,

    Web scraping is the process of automatically collecting information from the world wide web. It is a field with active developments sharing a common goal with the semantic web vision, an ambitious initiative that still requires breakthroughs in text processing, semantic understanding, artificial intelligence and human-computer interactions. Thanks a lot....

    Free Web Scraping Software

    উত্তরমুছুন
  2. এই মন্তব্যটি লেখক দ্বারা সরানো হয়েছে।

    উত্তরমুছুন
  3. Web scraping can be simply be defined as a process of extracting information from databases and websites. This information is not just simply harvested by used for analytical purposes. This also calls for great analytical and comprehensive abilities and skills. More helpful..

    The Ultimate Benefit of Web Scraping

    উত্তরমুছুন
  4. The web scraping process focuses greatly on transformation of the web content that is unstructured into structured. This allows easy analysis and storage into a database or even a spreadsheet.Web scraping has found many wide applications in business and some of them include.It can be used to realize the competitive advantage of a business..

    Using Web Scraping in Business

    উত্তরমুছুন